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Inside Knowledge

InsideOut Media Consulting – Inside Knowledge offers media specialists a sounding board when looking at career change, development, clarity, or simply an objective point of view when the industry is evolving and you seem to be standing still.

It is a confidential 1:1 process which enables you to think out loud and speak to someone outside of your own network with a varying insight into your industry who can help you come up with a plan of action to move in the right direction.

The process incorporates the following areas:-

One to One Career Assessment

Initial meeting to assess your current status, analysis of your career to date, SWOT analysis, aspirations, key achievements, current goals, dream role v realistic role, now v medium term v long term.

CV & Skillset Review

CV analysis, look at content, presentation, length, emphasis on key objectives, marketability and tone.

Skillset, key skills, industry v generic, transferable, developing, industry trends and industry recognition.

Presentation

Career History and experience, chronological v no dates, job titles and analysis outside of current industry, recognition, skills presentation, headline words, personality, education, achievements, development and growth, potential.

Development

Inside and/or outside of your current network, scope to develop current skills in a new direction, current trends and medium to long term analysis, goal setting and plan.

Marketing

Current network, online networks, approach, visual and direct communication, word of mouth, social networking.

Personal Branding

How your id is seen by the public, employers, colleagues, getting it right.

Interviewing

The importance of research and and insight into your interviewer, preparation, presentation and positioning.

Negotiating the package

Know the value of your position, and the skills offered, be realistic, don’t over sell.

Contact Details

Outside Knowledge

Offering companies, inside and outside of media, an outsourced HR consultancy for those businesses with no internal resource or looking for an alternative input when faced with major changes in the people element of your business.

This is a bespoke service and can be adapted to suit both the employee and the employer, the areas covered include:-

Redundancy Outplacement

Assistance in the process of redundancy outplacement, offering an objective viewpoint of the current market and helping to take your employees through what can be a life changing and daunting experience. Taking knowledge of their career and current position inside or outside of the media industry and helping to empower them so they can play this market in challenging times and move on to build and expand their potential.

Resourcing

Finding the right people, where, how, who, ensuring your job and people specifications match what you are looking for, how to attract people to your business and retain the talent once you have it.

Specialist Recruitment

Media based resource, finding specific talent in a saturated market, oversees and UK. Headhunting or retained basis, industry specific.

Training & Development

Analysis of business requirements and skills required. Creating related training programmes, ensuring personal career development is part of overall business development plan. Aiding the process of talent retention.

Employment Law

Ensuring your business complies with all the latest employment law changes. Advising around HR process, including documentation, redundancy, maternity, paternity, employing oversees candidates, etc

Online Strategy

Creating and using a working social network & online presence, online marketing and branding to attract potential employees and new customers and/or interest.

Contact Details

Biography

Formed in May 2009 by Caroline Aitken, InsightOut Media is her own business, Caroline has been involved in the Broadcasting & Media arena for the last 20 years, originating in industry, TV & Radio before moving into consultancy, she set up and headed the Broadcast & Digital arm of the Career Moves Group for 11 years, her clients during this time included, BBC, Channel 4, Five, ITV, Discovery, Turner Broadcasting, MTV, Disney, Living TV, (part of the Virgin Group), Sky and NBC Universal. InsideOut Media takes all of that experience and knowledge and offers 2 services, one is to offer advice, direction and career coaching, to industry individuals who are looking to expand and grow their current position, and the second is an outsourced HR consultancy service to SME’s with no internal HR expertise.

Her qualifications cover HR and Business Strategy, her experience offers a wide industry social and business network, her knowledge covers all areas of broadcasting and media.

Range of topics include:

Business Planning
Resourcing
Manpower Planning
Career Planning
Marketing & Branding
Online Strategy
Broadcasting Structures
Specialist Recruitment
Employment Law
Social Networking
Business Networking

InsideOut Media

MEDIA CONSULTANCY offering one on one career coaching, advice and direction to those specialists from BROADCASTING, PRODUCTION, ADVERTISING, DIGITAL and related industries. MEDIA, an ever evolving industry, individually you are the people who make it work, make sure that your personal growth and development continues to take the right direction.

HR CONSULTANCY offering an OUTSOURCED HR SERVICE, advice and expertise to businesses inside and outside of media.

About Us

Inside Knowledge

Offers media specialists a sounding board when looking at career change, development, clarity, or simply an objective point of view when the industry is evolving and you seem to be standing still.

Find out more

Outside Knowledge

Offering companies, inside and outside of media, with no internal resource, an HR consultancy service, with an objective viewpoint of the current market and ensuring your employees are dealt with professionally.

Find out more

I have worked with Caroline Aitken for the last 8 years, as a consultant we have used her knowledge and expertise in the broadcasting arena to recruit and advise at a middling to senior management level – her wide knowledge of the industry has always been a useful tool when we needed to look outside of our internal network for trends and direction, from both a business and a people perspective, I continue to use her as a central part of my network.

Emma Spaul, HR Director
Jetix part of the Disney Group

In a fast moving environment good advice and sound direction is the most valuable commodity you can receive in order to move ahead. I’ve had the great fortune of knowing Caroline for over 8 years and in that time her extensive knowledge of the media world coupled with her positive and approachable personality has helped navigate my career and that of countless numbers of my colleagues. Most people can’t read themselves too well and Caroline is an expert and a natural, her real skill is her acute ability to read an individual and help steer them towards their true potential.

Lester Mordue, VP Creative Services
Discovery Networks International

Caroline is someone who has an excellent all-round understanding of the broadcast industry – both in trends and requirements. Her extensive knowledge of the business and her wide network of contacts means that she’s able to give invaluable guidance to both individuals and companies.
Sara Wookey
Director of Broadcast, Kidsco Ltd