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Inside Knowledge

InsideOut Media Consulting – Inside Knowledge offers industry specialists a sounding board when looking at career change, development, clarity, media representation or simply an objective point of view when the industry is evolving and you seem to be standing still.

It is a confidential 1:1 process which enables you to think out loud and speak to someone outside of your own network with a varying insight into your industry who can help you come up with a plan of action to move in the right direction.

The process incorporates the following areas:-

One to One Media Assessment

Initial meeting to assess your current status within the media as a whole, including TV, Radio, Press, PR, Online, Public interest, their potential interest in you and what you have to offer as an expert or a talent and your potential to grow and develop a brand.

One to One Career Assessment

Initial meeting to assess your current status, analysis of your career to date, SWOT analysis, aspirations, key achievements, current goals, dream role v realistic role, now v medium term v long term.

CV & Skillset Review

CV analysis, look at content, presentation, length, emphasis on key objectives, marketability and tone.

Skillset, key skills, industry v generic, transferable, developing, industry trends and industry recognition.


Career History and experience, chronological v no dates, job titles and analysis outside of current industry, recognition, skills presentation, headline words, personality, education, achievements, development and growth, potential.


Inside and/or outside of your current network, scope to develop current skills in a new direction, current trends and medium to long term analysis, goal setting and plan.

Marketing your Brand

What is your point of difference, who is your current network & how do you expand it, online networks, approach, visual and direct communication, word of mouth, social networking.

Personal Branding

How your brand is seen by the media, is it current, popular, interesting enough to potential employers, investors, colleagues, you need to get it right.


The importance of research and and insight into your interviewer, preparation, presentation and positioning.

Negotiating the package

Know the value of your proposition, the skills offered, the expertise offered, the popularity of what you can offer, be realistic, don’t over sell.

Contact Details


Outside Knowledge

Offering companies, inside and outside of media,  an outsourced HR Generalist & Recruitment consultancy for those businesses with these requirements on an interim or contract basis, or looking for an additional input when faced with major changes in the people element of your business. 

This is a bespoke service and can be adapted to suit both the employee and the employer, the areas covered include:-


End to end recruitment service, from strategic planning to operational and delivery. This includes working for RPO services within client structures, working with the business areas of large or small companies, building relationships with the hiring managers, talent mapping,  using internal management information systems, cost effective resourcing, managing 3rd party relationships, creating strong online employer brand presence, setting SLA’s, creating job specifications, competency interviewing, negotiating terms, onboarding & induction.

Redundancy Outplacement

Assistance in the process of redundancy outplacement, offering an objective viewpoint of the current market and helping to take your employees through what can be a life changing and daunting experience. Taking knowledge of their career and current position inside or outside of the media industry and  helping to empower them so they can play this market in challenging times and move on to build and expand their potential.


Finding the right people, where, how, who, ensuring your job and people specifications match what you are looking for, how to attract people to your business and retain the talent once you have it.

Specialist Recruitment

Media based resource, finding specific talent in a saturated market, oversees and UK. Headhunting or retained basis, industry specific.

Training & Development

Analysis of business requirements and skills required. Creating related training programmes, ensuring personal career development is part of overall business development plan. Aiding the process of talent retention.

Employment Law

Ensuring your business complies with all the latest employment law changes. Advising around HR process, including documentation, redundancy, maternity, paternity, employing oversees candidates, etc

Online Strategy

Creating and using a working social network & online presence, online marketing and branding to attract potential employees and new customers and/or interest.

Contact Details



Formed in May 2009 by Caroline Aitken, InsightOut Media is her own business, Caroline has been involved in the Broadcasting & Media arena for the last 20 years, originating in industry, TV & Radio before moving into consultancy, she set up and headed the Broadcast & Digital arm of the Career Moves Group for 11 years, her clients during this time included, BBC, Channel 4, Five, ITV, Discovery, Turner Broadcasting, MTV, DisneyLiving TV,  (part of the Virgin Group), Sky and NBC Universal.  InsideOut Media takes all of that experience and knowledge and offers 2 services, one is to offer advice, direction, career coaching and/or media representation to industry individuals who are looking to expand and grow their current position or improve their brand image and profile in the media.

The second is an outsourced HR consultancy/contract service to companies requiring HR Generalist and/or Recruitment expertise. Her qualifications cover HR, Recruitment and Business Strategy, her experience offers a wide industry social and business network, her knowledge covers all areas of broadcasting and media and a growing banking/financial services network.

Range of topics include:

  • Recruitment
  • Business Planning
  • Personal Branding
  • Media Representation
  • Talent Resourcing
  • Manpower Planning
  • Career Planning
  • People Development
  • Cultural Alignment
  • Marketing & Branding
  • Online Strategy
  • Broadcasting Structures
  • Specialist Recruitment
  • Employment Law
  • Social Networking
  • Business Networking

InsideOut Media

MEDIA CONSULTANCY offering one on one career coaching, advice, direction, brand development, media representation, to those specialists working in BROADCASTING, PRODUCTION, MUSIC, DIGITAL and related media industries.  MEDIA, an ever evolving industry, individually you are the people who make it work, make sure that your personal growth and development continues to take the right direction.

HR CONSULTANCY offering an OUTSOURCED HR & RECRUITMENT SERVICE, advice and expertise to businesses inside and outside of media.

About Us

Inside Knowledge

Offers industry specialists a sounding board when looking at career change, development, clarity, media representation or simply an objective point of view when the industry is evolving and you seem to be standing still.

Find out more

Outside Knowledge

Offering companies, inside and outside of media,  an HR Generalist & Recruitment consultancy service, with an objective viewpoint of the current market and ensuring your employees are dealt with professionally.

Find out more

Caroline is a talented individual who adapts very well to different environments. She is very professional and her experience enables her to operate effectively within complex recruitment solutions. Caroline completed a short term assignment for me and covered a demanding business area within Investment Banking. I would have no hesitation in hiring her again or recommending her to any prospective employer.

Leigh Carpenter, Head of Recruitment, ICG Front Office, Citigroup


In a fast moving environment good advice and sound direction is the most valuable commodity you can receive in order to move ahead. I’ve had the great fortune of knowing Caroline for over 8 years and in that time her extensive knowledge of the media world coupled with her positive and approachable personality has helped navigate my career and that of countless numbers of my colleagues. Most people can’t read themselves too well and Caroline is an expert and a natural, her real skill is her acute ability to read an individual and help steer them towards their true potential.

Lester Mordue, VP Creative Services
Discovery Networks International


Caroline is someone who has an excellent all-round understanding of the broadcast industry – both in trends and requirements. Her extensive knowledge of the business and her wide network of contacts means that she’s able to give invaluable guidance to both individuals and companies.
Sara Wookey
Director of Broadcast, Kidsco Ltd