InsideOut Media Consulting – Inside Knowledge offers industry specialists a sounding board when looking at career change, development, clarity, media representation or simply an objective point of view when the industry is evolving and you seem to be standing still.
It is a confidential 1:1 process which enables you to think out loud and speak to someone outside of your own network with a varying insight into your industry who can help you come up with a plan of action to move in the right direction.
The process incorporates the following areas:-
One to One Media Assessment
Initial meeting to assess your current status within the media as a whole, including TV, Radio, Press, PR, Online, Public interest, their potential interest in you and what you have to offer as an expert or a talent and your potential to grow and develop a brand.
One to One Career Assessment
Initial meeting to assess your current status, analysis of your career to date, SWOT analysis, aspirations, key achievements, current goals, dream role v realistic role, now v medium term v long term.
CV & Skillset Review
CV analysis, look at content, presentation, length, emphasis on key objectives, marketability and tone.
Skillset, key skills, industry v generic, transferable, developing, industry trends and industry recognition.
Career History and experience, chronological v no dates, job titles and analysis outside of current industry, recognition, skills presentation, headline words, personality, education, achievements, development and growth, potential.
Inside and/or outside of your current network, scope to develop current skills in a new direction, current trends and medium to long term analysis, goal setting and plan.
Marketing your Brand
What is your point of difference, who is your current network & how do you expand it, online networks, approach, visual and direct communication, word of mouth, social networking.
How your brand is seen by the media, is it current, popular, interesting enough to potential employers, investors, colleagues, you need to get it right.
The importance of research and and insight into your interviewer, preparation, presentation and positioning.
Negotiating the package
Know the value of your proposition, the skills offered, the expertise offered, the popularity of what you can offer, be realistic, don’t over sell.